Microsoft’s New Dynamic 365 Combines CRM + ERP

On July 6th Microsoft announced that it will combine its cloud CRM (Customer Relationship Management) and cloud ERP (Enterprise Resource Planning) into one suite called Microsoft Dynamics 365. In simpler terms Dynamics 365 puts its sales management and resource planning software into one pretty package. Microsoft is hoping with this coupling it will make it easier for customers to conduct their business and ideally through Microsoft’s apps.

Dynamic 365

In the official announcement made on their blog, Microsoft Cloud + Enterprise VP Takeshi Numoto said, “We imagine a better world for business users everywhere. One where you can track leads, automate field service, drive sales, and improve operations using modern, mobile, enterprise-ready intelligent business apps from the cloud.”

Microsoft has been making several major moves this year that has placed them neck and neck with Salesforce. Dynamics 365 could be the “thing” that helps them surpass Salesforce as the leading cloud based CRM (Cloud Resource Management) company in the world. Dynamics 365 will launch later this year, making its full debut at Microsoft’s tech Summit in October, where Microsoft’s Executive Vice President Scott Guthrie will give a keynote on Dynamics. This announcement is another big step for Microsoft as it moves to fulfil CEO Satya Nadell’s mission to move Microsoft into the cloud.

As off now, Microsoft has stated that there will be two main editions of Dynamics 365. One for small to mid-size business users, the Business Edition and one for enterprise, the Enterprise Edition. It looks like both editions will offer financials, sales, and marketing modules; while the Enterprise edition will offer a bit more services.

It looks as though Dynamics 365 customers are going to have a choice when it comes to licensing. Customers will have the option to use plans, which is a group of apps that can be used by all plan members. Or they can opt for the team member option, which is ideal for those who only need partial access to parts of Dynamics 365 but their access will be restricted.

Additionally, Microsoft introduced a new destination for business users to find and try out line-of-business SaaS (software-as-a-service) apps from Microsoft and its partners; Microsoft AppSource. AppSource at unveiling will comprise more than 200 business SaaS apps, add-ins and content packs. Numoto said that Dynamics 365 apps are designed so they can be easily and independently deployed. Which means that users only need to pay for what they need but all work together and are buildable.

There are several featured apps that Microsoft is excited about, including AvePoint Citizen Services and AFS Retail Execution which were mentioned in the official announcement. These apps, like many others will utilize Power BI and Cortana Intelligence which are said to be embedded into the software. These features will help customers provide better, smarter advice and services to their clients in order to achieve business goals.

Numoto also said that Dynamics 365 apps will use a common data model, shared with Office 365, to simplify data management and integration across apps and business processes. This should be good news for customers, old and new especially if they are utilizing Office 365. There shouldn’t be any concern in learning a completely different system or fear of compatibility between systems.

With news of Dynamics 365 potential partners are definitely curious about what the package deal could cost them. There hasn’t been an announcement or information given on how much Dynamics 365 will cost but businesses can expect more information about pricing in October when it is officially launched. You can learn more about Dynamics 365 here and about AppSource here.

Filed in: Tech

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