Marketing your new business or a startup doesn’t need to break a bank. With growing digital channels for marketing and growth of social media offers new marketing ways for businesses. There are many creative and cost effective ways of marketing your business. Always keep in mind that marketing and advertising is an investment, not an expense.
Expand your business by adopting some creative techniques for business growth. Here few ideas that you can implement for your business.
Creating & distributing interesting content provides unique opportunity to drive organic traffic to your website. Content marketing includes a blog post, white papers, podcast, case studies etc. Creating a great content can attract lots of potential customers. Ideally, you should make a content marketing plan and follow it rigorously to have a meaningful impact on your top line.
Email marketing is the most effective way to promote your business online. It is also an effective way to promote your content very easily your customers. Small business & Startups can easily set up their email marketing campaigns using a tool like Constant Contact and Aweber.
Participate in Forums & Groups
Online Forums and communities can help your business to attract potential users. Quora, Reddit, LinkedIn groups, Google+ communities are such places where you can share your views about your business. You can start by participating in a Q&A or answering already asked a question. By regularly participating in the forums you can establish yourself as a go-to person in your niche. Sharing your valuable insights and engaging in conversation adds credibility to your brand.
Search Engine Optimization (SEO)
Search engine optimization is an effective way to increase your website’s visibility in organic search. Search engine optimization (SEO) is the best way to drive concerned organic traffic to your website. When you optimize your website for search engines like Google & Bing, you will be able to increase awareness, drive more traffic to your website and rank higher in search engines.
Social Media Marketing
The rise of Social media has given business lots of opportunity to connect with customers in an informal way. Social media marketing is the most cost-effective marketing tactics that you will find online. Social networks like LinkedIn, Twitter, Facebook, Google+ etc. can help you connect with your customer & potential customer. For example, social media can help you reach out to the people outside your geographic location, you can promote content, events and new happening in your business with the audience. Social media also validates the credibility of your company.
Local Place Listing
Google and Bing both offers a free listing for your local business. To get listed on Google you have to go to Google My Business and register your business. To get listed on Bing, you have to go to Bing Places for Business . You have to enter your business details along with phone number and address, when people search your business on the internet your listing comes up. It is easier for your customer to find your details through this listing.
Business Profile Page on Social Media
Be sure you have a business profile page on all leading social media networking sites like LinkedIn, Twitter, Facebook & Google Plus. The business profile should include a detailed description, keywords, and link to your website. Look for groups and communicate with them. Talk about your product or services and participate in interaction with other people. This will give you good exposure to a diversified audience.
Send out press releases to the local newspaper, radio stations, Cable TV, magazines etc., whose audience are likely to be interested in what you offer. Make sure to post the press release to online press release site as well. To increase the chance of having it published include attractive image or photo to your press release. Editor of print & online publications are always in need of a good article, releases to fill the space & break up the gray look of a page.
Gaurav Kanabar is the Director of Alphanso Tech, a globally acknowledge IT consulting company providing services in the arena of the iPhone App Development . With immense support from the adroit team, Alphanso Tech has been serving a huge client base worldwide.